Program Article: Dreams of Tomorrow

Context:

I wrote this article for Lyric Opera of Chicago’s Blue program book, which is distributed to each guest who attends a performance. My goal in writing this piece was to inform the audience of one of Lyric Unlimited’s endeavors with the hopes of transforming them into donors. Beyond performing interviews with various stakeholders and copious research into the program, I utilized brand voice to achieve this strategic financial goal.

Program Article: